EXPLORE HARRIS COUNTY
Explore Harris County is the official DMO for Harris County, Georgia and represents all cities within the county limits. Harris County is the area’s conduit for reaching consumers with information to entice travelers to visit and stay overnight in Harris County.
CLIENT
EXPLORE HARRIS COUNTY
EXPERTISE PROVIDED
Brand Development
Brand Identity
Social Media Management
Display Advertising
Photography
Creative Design
Merchandise Design
THE SCOOP
Harris County Chamber of Commerce approached Atomic Brand Energy to dramatically increase tourism visibility and overnight travel to the Harris County area.
THE CHALLENGE
Atomic Brand Energy developed an original brand identity, brand positioning and marketing strategy that cut through the challenges of the COVID-19 pandemic, reaching outdoor enthusiasts and travelers to visit Harris County in a social distanced and responsible manner.
CREATIVE DESIGN
OUTDOOR IMAGES
- Gorgeous imagery by Atomic Brand Energy showcases scenic overlooks in Harris County.
RESULTS
In 2020, Explore Harris County totaled over 5.1 million social media views, never dipping below one million views in a single quarter.
Bed Tax Collection increased 9.4% in 2020 with the last quarter of the year breaking a local sales record.
