LaGrange Cycling Classic
sports + events
In 2021, the city of LaGrange, Georgia had the opportunity to join a long-standing Cycling Criterium Speed Week Series. The only catch was that the race would be take place mere months away. With the event quickly approaching, Atomic Brand Energy jumped into action to help put the pieces together needed for an official race. This included establishing a race name, building a brand identity, developing a website, launching social media channels, event promotion and signage.
Website Development
The website for LaGrange Cycling Classic is built for cycling fans, particularly those who follow the Speed Week series, which this event participates in. With easy navigation, the site is designed to help spectators plan their race day experience. Ample imagery and graphics help articulate the race vibe.
Photography
Atomic Brand Energy captures high quality photography and video footage for the LaGrange Cycling Classic. Our team positions itself around the race course and gets a multitude of content from cyclist point-of-view to fan engagement to behind-the-scenes.
“We would not have been able to hold the LaGrange Cycling Classic without Atomic Brand Energy. With a short timeline and lots of work to do, they jumped into action and delivered world-class branding and marketing for this signature downtown event.”
Bill Hunnicutt
Executive Director, Downtown LaGrange Development Authority
Short-Form Video + SOCIAL MEDIA MANAGEMENT
We thrive in all aspects of social media management. Our nimble approach to creating world-class content is simple: elevate the story, highlight the journey. We activate your brand with eye-catching posts and stories, as well as short-form videos on platforms like Instagram, TikTok, and YouTube Shorts, engaging audiences with captivating narratives in bite-sized clips.
Creative Design
We love bringing brands to life with creative design. Activating a brand through merchandise and collateral is a magical process as art, creativity and practicality meet to create something special and meaningful.
How It Measures Up
2.6%
engagement rate on Facebook.
(industry average is 0.15%)
2.7%
engagement rate on Instagram.
(industry average is 0.60%)
IMPRESSIVE
841k
social media impressions
facebook & instagram
We get the results that your brand deserves.
Let’s chat about how Atomic Brand Energy can drive engagement for your brand. From award-winning photography and design, to world-class websites and social media content, we’re ready to build your brand into a powerhouse.
