hospitality + lifestyle
Local Groundz is a community-focused coffee shop who goes well beyond serving high-quality, fairly-sourced coffee. Founded with the goal of creating a space for the community to gather together, Local Groundz serves as a popular meeting and event venue for community groups. Located in close proximity to The Thread, the local urban trail system, Local Groundz has quickly become a staple of the area, gathering momentum along the way.
Atomic Brand Energy assists with the design and implementation of a variety of branded activations. Light pole banners, exterior signage, community sponsorships and more all require a branded presence. These activations are brainstormed in momentum sessions, and acted upon by one or both parties. Other brand activations include The Thread Blend, Local Groundz’s signature coffee blend, branded media like rack cards and display signage, and more.
Atomic Brand Energy planned and implemented an intensive redesign of the Local Groundz website. This process involved implementing a smart menu system accessible both online and in-store.
The mobile-friendly design of the Local Groundz website ensures that web visitors can learn more about Local Groundz from the convenience of their phone or tablet!
Through regular momentum sessions, Atomic Brand Energy collaborates with the Local Groundz in-house marketing team to discover new strategies and innovations. An initial Brand Discovery process kickstarted marketing efforts allowing Local Groundz to identify their unique value propositions.
“Atomic Brand Energy is a valuable marketing partner for our business. With their brand expertise, web development skills and creative design, they’ve helped Local Groundz grow and thrive!”
Director Of Operations, Abbott Business Group
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